Evolution of Management in Information Age | Knowledge has always been the most valuable tool for humanity in all ages. When we look at the events, wars and various developments in history, those who know have always changed the shape of the game and taken the lead. For example, many details such as Fatih Sultan Mehmet’s execution of ships by land, the artillery he made with a Hungarian artillery played an extremely important role in the conquest, his strategy for the conquest of Istanbul, and his construction of the Rumeli Fortress played a very important role in the conquest of Istanbul. So all of this was done on the basis of knowledge.
From this point of view, information has always been the most precious thing worth a treasure. This is also the case in this time when we are moving from the industrial age to the digital age, and the impact will be seen even more in the future. Because the future is the age of data and indeed the information age. In this respect, knowledge and knowing will have a more important place than all the ages we have passed.
Evolution of Management in Information Age
Management is, of course, one of the main areas that will be most affected by this. Because you need to know how to manage. In this century, where information will become even more important, we need to look at management in this way because management guides us to achieve the goal by using the tools and resources in the best way. In this, knowledge has a very strategic value.
For this reason, the management approach becomes different from now on. In this respect, the importance given to information will become more important in terms of management. While managing their organizations, managers will try to increase efficiency by ensuring the distribution of information in the organization and trying to construct a structure accordingly with an understanding of the knowledge worker, as Master said.
Amazon, Google, Meta, Apple! Knowledge worker
Knowledge-based organizations have been particularly prominent during the pandemic (Amazon, Google, Meta, Apple, etc.). It is not difficult to say that it will be even more prominent in the future. From this point of view, the dissemination of knowledge changes the shape and structure of many things.
As managers manage their organizations and organizations, information will be even more at the helm, and it is now imperative to keep up with it in a rapidly changing world day by day.
At this point, it is extremely important to talk about technology. The knowledge-based organizations I mentioned above are actually technology-based organizations. Since one of the dominant arguments in the information age is technology, we need to understand technology as a tool and especially the change that technology brings. Thus, we better understand the course and situation of events from macro to micro, that is, from the big picture to the small picture. In addition, we have access to the perspective and philosophy that will enable us to further increase our management ability.
Evolution of Management! Increase our management ability
When we look at the development of events with this philosophy, the evolutionary development of management in general will be in the following directions;
- Flexibility rather than control will be important,
- Quality rather than quantity will come to the fore,
- The mix of experience will be more valuable,
- Working patterns and diversity will increase, (remote work, part-time work, marginal part-time work, micro-
- jobs, on-call work, coupon-based work, self-employment, online work, rotational work, collaborative work)
- Employee development will be given even more importance,
- Organizational models will become more diverse,
- Taking initiative will gain importance and will be encouraged by institutions,
- As an American writer said, the rank of knowledge will take precedence over the authority of rank, and institutions will try to ensure that they are structured more on this axis,
- The concepts of change and sustainability will become even more important in terms of management.
At this point, we can show Google as an example of the management model in the information age. Google is trying to construct its basic working system by taking into account some of the following principles, these principles;
Way of Google for Evolution of Management
- Hiring the right people,
- To create a comfortable working environment,
- Staying in touch for the follow-up of the works,
- To create an understanding of “we” within the corporate culture,
- Giving importance to ideas, not hierarchical levels.
As you can see, information is more prominent in Google. For this, they first try to create a solid human resources structure by hiring the right people. Then, by giving importance to the corporate culture and creating a comfortable working environment, a corporate atmosphere is created for the employees to be more productive. In this way, they strive to create a stronger and more effective institutional structure and functioning. In this sense, Google can be an exemplary model for 21st century companies for the information age.
As a result, information is changing and transforming almost everything in our age. This transformation includes the field of management. Therefore, in the 21st century, individuals, institutions and states should understand this well and try to construct themselves according to these developments today. Because change is difficult and the early riser takes the road.