Mobility as a Service | With e-mobility Smart Cities Coming Soon
Mobility as a Service improving and Smart Cities Coming Soon! Mobility solutions, which are among the best alternatives for transportation in big cities, continue to increase their popularity both in our country and all over the world. While states and local governments are working for new infrastructure investments, bridges, underpasses and roads in cities, transportation plans have turned to e-mobility and mobility more quickly after the pandemic…
Mobility as a Service Is Born
The increasing speed of digitalization offers a new era of customer engagement, including ticketing, rental, car booking, including ticketing, renting, car booking, including bus, cinema reservation bike, train, taxi, metro and even private transportation options map capability.
MaaS, Mobility as a Service, Mobility Service, is defined as a type of service that enables users to plan, book and pay for multiple needs through a common digital channel. The concept focuses on the transition from personally owned modes of transport to mobility provided as a service.
First Steps in Mobility, taken in 1996
The growing mobility need of consumers due to the pandemic first emerged in 1996 as the idea of an intelligent “information assistant” integrated into travel services. “Mobility As a Service” “MaaS”, which was introduced in Sweden to include knowing many transportation alternatives, started to be implemented by different platforms and local governments in 2015 after different concepts in Helsinki and London.
With mobility solutions growing in popularity, the Mobility as a Service (MaaS) market is growing rapidly. As the need for e-mobility increases in cities, working models include electric scooter and bicycle rentals, bus and public transport-oriented services, minute or hourly car rentals, as well as taxi and ride-hailing services.
Expanding Coverage. Mobility as a Service!
As urban density continues to increase, Mobility Shuttle offers an alternative way to move more people, while consumers around the world are increasingly embracing new mobility options and practices. The percentage of the population living in urban areas is expected to reach 66 percent in 2050, while car sharing models are expected to reach about 23 million members in 2024. On the other hand, there are more than a thousand public bike sharing platforms in more than 50 countries around the world.
Today, with the impact of digitalization and the acceleration of data-data transfer in communication, different service models continue to develop in different sectors. The need for e-mobility after the pandemic has become the focus of attention of both countries and private companies. Especially the technological developments in smartphones have created opportunities that can serve the concept of Mobility Service Service quite well and have added many innovations in the transportation-travel step to this model.
The data provided by platforms such as smartphones enables many innovations that make life easier for consumers in the transport network of the city infrastructure.
Creating an Integrated System from Public Transport to Mobility as a Service
E-mobility management players are working to establish and expand an integrated system with telecommunication companies, financial institutions-banks, public and private transport providers, responsible local authorities, municipalities, transport and urban planning alternatives. The physical infrastructure that enables the transfer between vehicles needs to be used to create bike and car-sharing areas at metro intersections or stations between transportation services such as buses.
Transportation planners and data providers, users, are in a constant state of sharing with MaaS through a platform. In these shares, it defines the best transportation range up to the desired A point, offers options and makes real-time traffic updates. The success of the system depends on the adoption of the consumer and having a good scope that can change.
The automotive ecosystem will shape differently in the next five years
The freedom to move around in our cities is shaping consumer behavior for years to come. When the transformation of the entire mobility ecosystem, from electric vehicle manufacturers and suppliers to financiers, dealers to energy providers and charging station operators, is successfully completed, this new ecosystem will transform the automotive industry faster.
In summary, in the new ecosystem accelerated by electric vehicles, the parent company and bank partner joint works are expected to increase by providing customer communication after the vehicle sale. On the other hand, the development of digital applications and the fact that open banking and service banking applications allow the parent company to reach the end user will shape the automotive ecosystem differently in the next five years.
Financing New E-Mobility Becomes Important!
In the new e-mobility ecosystem, the financing of clean technology and the inclusiveness and sustainability of the new economy formed by projects that are the key to decarbonization will bring about different developments. The significant costs that come with car ownership, traffic congestion, the problem of finding parking spaces in urban areas, high insurance premiums and maintenance costs are driving many consumers to mobility solutions. According to a recent survey, 48 percent of 96 percent of car owners say they are open to e-mobility alternative solutions, while mobility services are expected to reach $ 456 billion by 2027.
As sustainable consumer finance takes the steps of e-mobility through digital solutions, it becomes even more important to support integrated transport and create solutions to grow in this area. It will also be important to identify the defined needs that the new segments formed by e-mobility in transportation should cover.
Smart Cities and Mobility as a Service Usage Areas are Expanding
Mobility Service usage areas are expanding with the acceleration of data flow outside of services such as car sharing and car rental. In the application, details such as map, directions, public transportation alternatives, traffic density, weather, parking services began to take place in transportation. Later, efforts are being made to include steps such as consumer financing (credit and payment facility) and insurance services in mobility service services. With the development of the trend of mobility services until 2030, countries are expected to focus more on mobility providers and infrastructure investments in this sense.